College Sports is where Gen Z and College Communities Unite
NIL Clubs represent 600k student-athletes across 50 states. With followers primarily spanning ages 14–34, the total spending power is immense—and you can tap into it.
NIL Club Advertising
Reach Gen Z and Sports Fans with
College Athletes
NIL Clubs unite 600,000+ student-athletes who collectively reach over 1.5 billion followers. Get your brand in front of authentic, trusted voices on campuses nationwide.
What are you interested in today?
Connect your brand with college athletes and drive results
Boost Brand Interest
Showcase your products or services through genuine athlete stories. Drive awareness and credibility that resonates with Gen Z and college sports fans.
Increase Sales or Conversions
NIL Clubs offers performance-based campaigns, so you only pay for approved results—helping you pinpoint the right audience for maximum ROI.
Reach New Customers
Turn athletes and their followers into your customers. Athletes become users and brand advocates to help you reach their followers.
Athletes Delivered for Slate
The Slate partnership led to original content posted by 800 college athletes that resulted in over 1 million impressions across Instagram and TikTok.
Budget
$$$
100+
Athletes
200+
Posts
400+
Stories
Flexible Budgets That Drive Real Results
Whether you want to seed products to 100 athletes or run a nationwide ambassador program, NIL Clubs adjusts to your budget. You set a maximum spend, see what will be accomplished, and only pay for results that delivered in line with your expectations.
Frequently Asked Questions
We offer two main options: our Athlete Ally Program and Cost-Per-Action (CPA) Campaigns.
The Athlete Ally Program combines product seeding with affiliate marketing. Brands send products to a targeted group of athletes, who fulfill a posting requirement tied to receiving them. Brands often provide an affiliate commission for conversions driven through the athletes' unique links.
If our athlete community matches your target audience, we'll encourage them to complete specific actions like app downloads, survey submissions, loyalty program signups, or new account registrations. You only pay per successful action.
We adapt tracking to match your goals. Our team helps identify the right performance metrics and provides regular reports on conversions, sign-ups, or any other objectives you set. Brands are responsible for providing affiliate links.
Our pricing is entirely performance-based. You only pay when athletes promote your brand or when a desired action is completed.
To optimize your campaign's reach within our active user base, we ask brands to commit a minimum of $1,000 for their initial campaign. This can be met through payments for successful actions, provision of free or discounted products, or other mutually agreed-upon arrangements.