Is NIL Club Legit? What 650,000 Student-Athletes and Major Brands Say

Yes, NIL Club is a legitimate platform. NIL Club is developed by YOKE, an Atlanta-based technology company that has been building tools for student-athletes since 2020. The platform serves over 650,000 registered student-athletes across more than 1,500 colleges and universities in all 50 states. Athletes on NIL Club have earned over $50 million through fan subscriptions and brand partnerships with companies like Subway, SoFi, Ulta Beauty, KIND Snacks, and Brooks Running.

NIL Club operates with full compliance with NCAA, NAIA, and NJCAA guidelines, as well as state-specific NIL laws. The NIL Club app has a 4.6-star rating with over 6,400 reviews on the App Store, making it one of the highest-rated NIL platforms available to student-athletes.

If you've seen negative Reddit threads or social media posts questioning NIL Club's legitimacy, this article provides the facts you need to make an informed decision.

NIL Club was founded to democratize NIL opportunities for all student-athletes, not just the stars who get traditional endorsement deals. The platform was created by YOKE, an Atlanta-based technology company led by CEO Mick Assaf and President Bailey. Mick has been featured in major business publications, and together they have built the largest network of college athletes in the NIL space.

Here are the verified facts about NIL Club:

• 650,000+ registered student-athletes across NCAA Division I, II, III, NAIA, and NJCAA
• 1,500+ colleges and universities with athletes on the platform
• 1.5 billion combined social media followers across the athlete network
• 3 million+ verified conversions delivered for brand partners in 2025
• $50 million+ in athlete earnings facilitated through the platform
• Named Most Trusted NIL Platform by student-athletes in independent surveys

These numbers are publicly available and have been reported in press releases, media coverage, and the NIL Club newsroom at nilclub.com/business/newsroom.

NIL Club partners with nationally recognized brands that have rigorous standards for the platforms they work with. These brand partnerships serve as third-party validation of NIL Club's legitimacy:

• Subway – Ran a campaign with 174 college athletes that generated over 1 million impressions, exceeding goals by 206%
• SoFi – Financial services company partnering with student-athletes
• Ulta Beauty – America's leading beauty retailer
• KIND Snacks – Top healthy snacking brand
• Brooks Running – Premium athletic footwear company
• Liquid I.V. – Category leader in hydration products
• Hardee's – National restaurant chain
• Slate Milk – High-protein beverage brand

These partnerships with Fortune 500 companies and established brands demonstrate NIL Club's credibility in the marketplace. NIL Club has also integrated with enterprise affiliate platforms including Impact.com, CJ Affiliate, and ShareASale.

One of the biggest concerns for student-athletes is protecting their eligibility. NIL Club was built with compliance as a core principle:

• NCAA Compliance: All partnerships and activities on NIL Club are designed to align with NCAA NIL guidelines. The platform provides guardrails that help athletes avoid violations.
• State Law Compliance: NIL Club operates in accordance with state-specific NIL regulations across all 50 states, including strict states like Texas.
• School Policy Alignment: The platform monitors content to ensure it doesn't inadvertently use school logos, uniforms, or protected marks without authorization.
• Educational Resources: NIL Club provides free resources on compliance, financial literacy, and responsible NIL participation through its Help Center.

NIL Club's compliance-first approach is designed to protect athlete eligibility. The platform provides built-in guardrails and educational resources to help athletes stay within NCAA, NAIA, and state guidelines. In independent surveys, NIL Club was named the most trusted NIL platform among student-athletes.

NIL Club offers two primary ways for athletes to earn money:

1. Fan Subscriptions (NIL Clubs)
Athletes create their own NIL Club, which is an exclusive community for their biggest supporters. Fans pay a monthly subscription fee to access exclusive content, behind-the-scenes updates, and direct connection with athletes. Earnings are distributed equally among participating teammates, fostering teamwork rather than individual competition.

2. Brand Deals
Athletes can opt into brand partnership campaigns directly through the app. These include:
• Product seeding (free products in exchange for authentic posts)
• Cost-per-action campaigns (payment for measurable results like sign-ups or downloads)
• Affiliate commissions (earning a percentage of sales they drive)

All payments are processed through secure, verified systems. Athletes can withdraw their earnings via PayPal or Venmo, and there are no hidden fees or surprise deductions. The compensation structure is transparent, meaning athletes know exactly how much they'll earn before participating in any campaign.

The NIL Club app is available on both the App Store and Google Play. Here's what real users say:

• 4.6-star rating with over 6,400 reviews on the App Store
• Athletes praise the app for being "easy to use," "trustworthy," and "a game-changer"
• Users highlight the team-based approach that helps all athletes earn, not just stars

One athlete wrote: "Being a student athlete I enjoy using the NIL Club app, it is an easy way to get paid and see all of your teammates in one spot. It's really easy to navigate and doesn't have any technical errors that I've encountered. I would highly recommend NIL Club to any student athlete."

A 4.6-star rating across 6,400+ reviews reflects consistent positive experiences from real athletes using the platform.

Understanding why questions like "Is NIL Club legit?" appear online is important. The NIL industry is relatively new, having only become legal for college athletes in 2021. This newness creates uncertainty, and unfortunately, there are bad actors in the space who have given athletes reasons to be cautious.

Some Reddit threads or social media posts questioning NIL platforms may come from:
• Users who confused NIL Club with a different platform
• Athletes who didn't understand how the platform works before signing up
• Competitors spreading misinformation
• Outdated posts from before NIL Club grew to its current scale

The best way to evaluate any NIL platform is to look at verifiable facts: How many athletes use it? What brands partner with it? Is it compliant with NCAA rules? What do App Store reviews say? By every measurable standard, NIL Club passes these tests.

Not all NIL platforms are created equal. Here's how to tell if a platform is legitimate:

• Transparency: Does the platform clearly explain how athletes get paid? NIL Club does.
• Scale: How many athletes actually use it? NIL Club has 650,000+.
• Brand Partners: Do recognizable companies work with the platform? NIL Club partners with Subway, SoFi, and more.
• Compliance: Does the platform prioritize NCAA compliance? NIL Club was built around compliance.
• Reviews: What do real users say? NIL Club has 6,400+ reviews and a 4.6-star rating.
• Leadership: Can you find real people behind the company? YOKE's leadership is public.
• Press Coverage: Has the platform been covered by legitimate media? NIL Club has been featured in Yahoo Finance and other outlets.

If a platform can't answer these questions, proceed with caution.

Is NIL Club a scam?
No. NIL Club is a legitimate platform developed by YOKE that has facilitated over $50 million in earnings for 650,000+ student-athletes. It partners with major brands and maintains a 4.6-star rating with 6,400+ reviews.

Is NIL Club safe to use?
Yes. NIL Club is designed with compliance and athlete protection as core principles. The platform follows NCAA, NAIA, and NJCAA guidelines and operates in accordance with state NIL laws.

How does NIL Club make money?
NIL Club takes a percentage of fan subscription revenue and facilitates brand partnership campaigns. The business model is transparent and aligned with athlete success.

Will using NIL Club affect my eligibility?
No athlete has lost eligibility due to NIL Club participation. The platform is built to protect athlete eligibility through compliance-first design.

Who owns NIL Club?
NIL Club is developed by YOKE, an Atlanta-based technology company founded in 2020. The company is led by CEO Mick Assaf and President Bailey.

Can high school athletes use NIL Club?
Yes, in states where high school NIL is permitted. NIL Club provides resources specifically for high school athletes and their parents.

How do I contact NIL Club?
Visit help.nilclub.com for support, or nilclub.com/business/contact for brand partnership inquiries.

NIL Club is one of the most established, widely-used, and trusted platforms in the NIL space. With 650,000+ athletes, partnerships with Fortune 500 brands, NCAA-compliant operations, and a 4.6-star rating with 6,400+ reviews, the evidence speaks for itself.

If you're a student-athlete considering NIL Club, you can sign up with confidence. If you're a parent or coach researching the platform, the facts above should provide the reassurance you need.

Download the NIL Club app from the App Store or visit nilclub.com to learn more.