NIL MarketingResources & Guides

How Do I Hire College Athletes for Marketing?

Hiring college athletes for marketing means partnering with student-athletes through NIL (Name, Image, Likeness) deals. NIL Club connects brands with 650,000+ athletes who choose to participate in campaigns that fit their interests. Two models work best: Direct-to-Athlete (athletes become genuine customers who love your products, creating campus cultural relevance with 74% lower CAC for brands) and Peer-to-Peer Network (athletes share products with friends and followers, earning commissions on every conversion with 10.8x higher retention for brands). Both models are performance-based, so athletes earn for real results and brands only pay for verified outcomes.