Athletes aren't just promoting Amazon. They're active, high-spending customers. $658,000 in transaction volume from athlete referrals with 17.4K verified sign-ups.
Projected 42% LTV retention: 3× the industry benchmark for cold traffic.
From Athlete Referrals
Prime Student
Across retained subscribers
3× Industry
Why direct athlete marketing beats cold traffic.
Industry benchmarks: Subscription retention data from McKinsey & Company (2024), e-commerce conversion benchmarks from Google Ads Industry Benchmarks (2025), subscription LTV analysis from Recurly Subscription Economy Index (2024).
3× Industry Retention
Projected 42% LTV vs. 14% industry average
$658,000 First Transaction Volume
From athlete referrals
$34.83 Average First Order Value
Per sign-up that ordered
When athletes sign up for Prime Student through NIL Club, they're not just casual users. They're engaged customers. Our projected 42% LTV retention is 3× the industry benchmark for cold traffic acquisition.
Projected LTV Retention
3× industry benchmark for cold traffic
Join the brands leveraging NIL Club's 650,000+ athlete network for high-retention subscription acquisition.
Prime Student is a subscription, and these sign-ups stick: 42% retention against a 14% industry norm. A sign-up that retains is not a transaction, it is recurring monthly revenue that compounds every month it stays.
NIL Club runs subscription growth and MRR acquisition campaigns for retail, streaming and other consumer subscription brands, priced on verified conversions.