Athletes aren't just promoting Amazon—they're active, high-spending customers. $256,257 in first-purchase spend upon account creation with 17.4K verified sign-ups.
Projected 42% LTV retention—3× the industry benchmark for cold traffic.
Upon Account Creation
Prime Student
Long-Term Revenue
3× Industry
Why direct athlete marketing beats cold traffic.
| Metric | Industry Avg. | NIL Club | Lift |
|---|---|---|---|
| LTV Retention | 14% | 42% | 3× |
| Cold Traffic Conversion | 2.5% | Direct | Verified |
Industry benchmarks: Subscription retention data from McKinsey & Company (2024), e-commerce conversion benchmarks from Google Ads Industry Benchmarks (2025), subscription LTV analysis from Recurly Subscription Economy Index (2024).
3× Industry Retention
Projected 42% LTV vs. 14% industry average
$256,257 First-Purchase Spend
Upon account creation
$14.73 Average Order Value
Per subscription sign-up
When athletes sign up for Prime Student through NIL Club, they're not just casual users—they're engaged customers. Our projected 42% LTV retention is 3× the industry benchmark for cold traffic acquisition.
Projected LTV Retention
3× industry benchmark for cold traffic
Join the brands leveraging NIL Club's 650,000+ athlete network for high-retention subscription acquisition.