Coinbase Trust Study
Coinbase partnered with NIL Club to break the trust barrier in crypto. A staggering 46.2% of athletes who clicked through completed their Coinbase onboarding and funded their accounts.
4,118 funded Coinbase accounts from direct marketing to verified student-athletes nationwide.
Reach
Engagement
Funded Coinbase Accounts
Click to Deposit
Path to Value
Benchmark-validated conversion funnel
Verified conversions via Coinbase attribution API
NIL Club vs. Crypto/Investment Benchmarks
| Metric | Industry Avg. | NIL Club | Lift |
|---|---|---|---|
| Click-Through Rate | 1.4% | 6.8% | +386% |
| Click-to-Conversion | 3.5% | 46.2% | +1220% |
| First Trade Completion | 28% | 67% | +139% |
Industry benchmarks: Google Ads Industry Benchmarks (2025) for crypto/investment CTR data, Topstep (2025) for fintech conversion rates, The Angel Capital Association (2025/26) for crypto exchange performance metrics and first trade completion rates.
The Trust Factor
Crypto adoption requires trust. When athletes see a Coinbase offer in the NIL Club app, they know it's vetted and relevant to them. That's why 46.2% of clicks converted to funded accounts.
The Challenge
Crypto exchanges struggle with trust among Gen Z. Cold traffic conversion rates hover around 3.5%.
The Strategy
Positioned Coinbase as a vetted, peer-recommended platform within the NIL Club app—not a random ad.
The Result
46.2% of athletes who clicked through completed account funding, proving trust transfer at scale.
Click-to-Conversion Rate
4,118 funded Coinbase accounts
Ready to Convert Like Coinbase?
Join the brands leveraging NIL Club's 650,000+ athlete network for verified, high-intent users who actually fund their accounts.