Leading Crypto Exchange
All Case Studies
USE ATHLETES AS INFLUENCERSPeer-to-Peer Referrals

Leading Crypto Exchange

We partnered with a leading crypto exchange to leverage NIL Club's peer-to-peer network for trusted referrals. Athletes drove 888 funded accounts from 1,634 signups—a 54.3% signup-to-funded rate with $203.47 average first deposit.

888
Funded Accounts
$203.47
Avg First Deposit
Funded Accounts
888
First trade completed
Funding Rate
54.3%
vs 12.4% industry
Avg Deposit
$203
First deposit avg
Verified
808
Rewards paid

Crypto Exchange Peer-to-Peer Funnel

Total Referrals2,172
Created Accounts1,634
75.2% conversion ↓
Funded Accounts888
54.3% conversion ↓

PERFORMANCE VS. INDUSTRY

How This Campaign Compares to Industry Benchmarks

NIL Club vs. Industry Benchmarks

Peer-to-peer performance vs. traditional marketing

Signup-to-Funded Rate+338%
Industry
12.4%
NIL Club
54.3%
Click-to-Signup Rate+201%
Industry
25%
NIL Club
75.2%
Avg First Deposit+307%
Industry
$50
NIL Club
$203.47
Verified Conversions—
Industry
N/A
NIL Club
808

Industry benchmarks: Google Ads Industry Benchmarks (2025), World Economic Forum Future of Global Fintech Report (2025), The Angel Capital Association (2025/26).

The Story

How peer referrals drove crypto adoption

The Challenge

Crypto skepticism is high among Gen Z. Cold traffic conversion rates struggle to break 12%.

The Strategy

Athletes referred peers who already trusted them. When a teammate recommends a crypto platform, hesitation drops.

The Result

54.3% signup-to-funded rate—4.4x better than paid social. 888 funded accounts with $203.47 average first deposit.

Verified Quality

808 verified conversions with rewards paid. Every funded account completed their first trade.

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