Leading Crypto Exchange
All Case Studies
USE ATHLETES AS INFLUENCERSPeer-to-Peer Referrals

Leading Crypto Exchange

We partnered with a leading crypto exchange to leverage NIL Club's peer-to-peer network for trusted referrals. Athletes drove 4,814 referred sign-ups into 2,614 funded accounts, a 54.3% sign-up to funded rate, with 1,680 going on to place a first trade.

4,814
Referred Sign-ups
2,614
Funded Accounts
Referred Sign-ups
4,814
Via peer referrals
Funded Accounts
2,614
54.3% of sign-ups
First Trades
1,680
34.9% of sign-ups
Sign-up to Funded
54.3%
vs 12.4% industry

Crypto Exchange Peer-to-Peer Funnel

Referred Sign-ups4,814
Funded Accounts2,614
54.3% conversion ↓
First Trade1,680
64.3% conversion ↓

PERFORMANCE VS. INDUSTRY

How This Campaign Compares to Industry Benchmarks

NIL Club vs. Industry Benchmarks

Peer-to-peer performance vs. traditional marketing

Sign-up to Funded Rate+338%
Industry
12.4%
NIL Club
54.3%
First Trade Rate+94%
Industry
18%
NIL Club
34.9%
Referred Sign-upsN/A
Industry
N/A
NIL Club
4,814

Industry benchmarks: Google Ads Industry Benchmarks (2025), World Economic Forum Future of Global Fintech Report (2025), The Angel Capital Association (2025/26).

The Story

How peer referrals drove crypto adoption

The Challenge

Crypto skepticism is high among Gen Z. Cold traffic conversion rates struggle to break 12%.

The Strategy

Athletes referred peers who already trusted them. When a teammate recommends a crypto platform, hesitation drops.

The Result

54.3% sign-up to funded rate, 4.4x the 12.4% paid social baseline. 2,614 funded accounts and 1,680 first trades from 4,814 referred sign-ups.

Verified Quality

4,814 referred sign-ups with rewards paid, and 1,680 of those went on to place a first trade.

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