Leading Digital Banking Platform

USE ATHLETES AS INFLUENCERSHigh-Volume CPA

Leading Digital Banking Platform

We partnered with a leading digital banking platform to acquire new customers for their checking and savings products. Through peer-to-peer marketing, trusted referrals drove high-intent traffic that converted into funded accounts at elite rates.

2,564

Funded Accounts

4,020

Users Driven

Funded Accounts

2,564

Peer-to-peer results

Users Driven

4,020

Peer referrals

Funding Rate

63.8%

vs 55% direct

Quality Lift

+16%

vs direct affiliates

Peer-to-Peer Funnel

Users Driven4,020

Funded Accounts2,564

63.8% conversion ↓

PERFORMANCE VS. INDUSTRY

How This Campaign Compares to Industry Benchmarks

NIL Club vs. Industry Benchmarks

Peer-to-peer performance vs. traditional marketing

METRIC	INDUSTRY	NIL CLUB	LIFT
vs. Paid Social (Cold)	12.4%	63.8%	+414%
vs. Direct-to-Athlete	55%	63.8%	+16%
Capital Efficiency	47% waste	36% waste	-23%
Quality Index	1.0x baseline	5.1x baseline	+410%

vs. Paid Social (Cold)+414%

Industry

12.4%

NIL Club

63.8%

vs. Direct-to-Athlete+16%

Industry

55%

NIL Club

63.8%

Capital Efficiency-23%

Industry

47% waste

NIL Club

36% waste

Quality Index+410%

Industry

1.0x baseline

NIL Club

5.1x baseline

Industry benchmarks: Google Ads Industry Benchmarks (2025), HubSpot Marketing Reports (2024-2025), World Economic Forum Future of Global Fintech Report (2025).

The Story

Why peer-to-peer marketing outperforms

The Challenge

Cold traffic from paid ads converts at just 12.4% funding rate. Traditional affiliates hit 55%.

The Strategy

Athletes became peer-to-peer affiliates, sharing vetted offers with their trusted networks.

The Result

63.8% funding rate—16% higher than even direct affiliates. Trust transfer at scale.

Multi-Product Cross-Sell

34% of funded accounts opened both checking AND savings products.

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