Leading Digital Banking Platform
All Case Studies
USE ATHLETES AS INFLUENCERSHigh-Volume CPA

Leading Digital Banking Platform

We partnered with a leading digital banking platform to acquire new customers for their checking and savings products. Through peer-to-peer marketing, trusted referrals drove high-intent traffic that converted into funded accounts at elite rates.

2,564
Funded Accounts
4,020
Users Driven
Funded Accounts
2,564
Peer-to-peer results
Users Driven
4,020
Peer referrals
Funding Rate
63.8%
vs 55% direct
Quality Lift
+16%
vs direct affiliates

Peer-to-Peer Funnel

Users Driven4,020
Funded Accounts2,564
63.8% conversion ↓

PERFORMANCE VS. INDUSTRY

How This Campaign Compares to Industry Benchmarks

NIL Club vs. Industry Benchmarks

Peer-to-peer performance vs. traditional marketing

vs. Paid Social (Cold)+414%
Industry
12.4%
NIL Club
63.8%
vs. Direct-to-Athlete+16%
Industry
55%
NIL Club
63.8%
Capital Efficiency-23%
Industry
47% waste
NIL Club
36% waste
Quality Index+410%
Industry
1.0x baseline
NIL Club
5.1x baseline

Industry benchmarks: Google Ads Industry Benchmarks (2025), HubSpot Marketing Reports (2024-2025), World Economic Forum Future of Global Fintech Report (2025).

The Story

Why peer-to-peer marketing outperforms

The Challenge

Cold traffic from paid ads converts at just 12.4% funding rate. Traditional affiliates hit 55%.

The Strategy

Athletes became peer-to-peer affiliates, sharing vetted offers with their trusted networks.

The Result

63.8% funding rate—16% higher than even direct affiliates. Trust transfer at scale.

Multi-Product Cross-Sell

34% of funded accounts opened both checking AND savings products.

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