13K funded accounts from 23.8K sign-ups through direct athlete marketing. The largest student-athlete fintech partnership in NIL history.
55% funding rate—10.8x more effective than brand direct ads.
From 23.8K Sign-ups
vs 5.1% Brand Direct
vs Brand Direct Ads
Active Advocates
Why peer-driven advocacy beats traditional marketing.
Why traditional "Direct Ads" represent a fiduciary failure in the modern NIL economy.
Efficiency Gap = NIL Club Rate (55%) ÷ Paid Social Rate (1.8%) = 30.55×
Data: Google Ads Benchmarks (2025), HubSpot Marketing Reports (2024-2025).
Every user is a real student-athlete—no bots, no fraud, just verified humans.
Athletes discover SoFi within the NIL Club app alongside other vetted brand deals.
55% funding rate means less capital waste on unfunded accounts vs. 12.4% from paid social.
NIL Club vs traditional acquisition channels.
Join SoFi and other leading fintech brands leveraging the trust of the athlete network.
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