Tempo Meals acquired 1.1K new subscribers through NIL Club's athlete network, with $251.1K in direct athlete spend funding the campaign.
Athletes aren't just promoters—they're paying subscribers.
Reach
Conversions
CTR
Direct Revenue
How NIL Club outperforms standard social media and digital advertising benchmarks.
| Metric | Industry Avg. | NIL Club | Lift |
|---|---|---|---|
| Click-Through Rate | 2.3% | 17% | +639% |
| Conversion Rate | 3.1% | 5% | +61% |
| 30-Day Renewal Rate | 42% | 67% | +60% |
Industry benchmarks sourced from D2C subscription marketing reports (2024).
When health icons endorse healthy meals, credibility is instant.
Athletes are revered in their campus and hometown communities as icons of health, nutrition, and peak performance. Tempo Meals gains instant credibility through association with these trusted voices.
Athletes weren't just promoting Tempo—they were subscribing themselves. $251.1K in direct athlete spend funded the campaign, proving genuine product-market fit.
67% of athlete subscribers renewed after their first month—well above industry average, demonstrating lasting value beyond the initial conversion.
Tempo Meals didn't just acquire customers—they turned athletes into loyal subscribers. With $251.1K in direct athlete spend from active subscriptions, the campaign paid for itself through ongoing subscriber revenue.
Direct Athlete Spend
From active athlete subscriptions
Explore dual-revenue campaigns where athletes become your most loyal customers. $251.1K in direct athlete spend proves authentic integration works.