Upside achieved a 50% click-to-signup conversion rate through NIL Club's athlete network—the lowest friction acquisition channel for their cashback platform.
1.5K verified new users acquired through athlete advocacy.
Reach
Engagement
Conversions
Conversion Rate
Benchmark-validated conversion funnel
Verified conversions via Upside attribution API
| Metric | Industry Avg. | NIL Club | Lift |
|---|---|---|---|
| Click-Through Rate | 1.6% | 6.4% | +300% |
| Click-to-Signup | 25% | 50% | +100% |
| First Transaction Time | 8 days | 7 hrs | -96% |
| User Activation Rate | 34% | 61% | +79% |
Industry benchmarks sourced from mobile app install marketing reports (2024).
Upside's cashback app fits naturally into athletes' daily routines. When peers recommend a way to save money on gas and groceries, the barrier to download is nearly zero. That's why 50% of clicks converted to verified users.
Natural Fit
Athletes drive frequently—to practice, games, and campus. Cashback on gas felt like a no-brainer.
First Transaction Time
Average athlete made their first cashback transaction within 7 hours of signup—vs. 8 days industry average.
Teammate Trust Network
Athletes join Upside together with their teammates—when the whole locker room is on the app, trust is instant. It's not promotion, it's shared experience.
Click-to-Signup Rate
1.5K verified new users
Get a custom acquisition forecast for your utility app. 50% click-to-signup rates are achievable when peers recommend daily-use tools.