Mick Assaf
Co-Founder & CEO
Mick co-founded YOKE to democratize NIL opportunities for student-athletes at every level. He leads company strategy and vision, focusing on building a sustainable NIL ecosystem that benefits athletes, fans, and brands.
Bailey O.
Co-Founder & President
Bailey co-founded YOKE to empower student-athletes in the NIL economy. An Auburn University graduate, she leads company operations and strategy, driving growth through strategic partnerships and operational excellence.
Hank Assaf
Head of Growth
Hank leads growth at YOKE, driving brand partnerships and business development. A University of Notre Dame graduate, he focuses on scaling the platform through strategic brand relationships and market expansion.
Jake Rittman
Head of Product
Jake leads product development at YOKE, shaping the NIL Club platform experience for athletes and brands. A University of Notre Dame graduate, he drives product strategy and innovation to deliver seamless, scalable solutions.
Sam Assaf
Head of Data & AI
Sam leads data and AI initiatives at YOKE, building the analytics and machine learning infrastructure that powers NIL Club. A University of Notre Dame graduate, he focuses on leveraging data to drive platform insights and optimization.
C'Borius Flemister
Director of Athlete Success
C'Borius ensures athletes thrive on the NIL Club platform, providing support and resources to maximize their NIL opportunities. A former college athlete who attended the University of Pittsburgh and Notre Dame, he brings firsthand experience to helping athletes succeed.
Alex Pottorff
VP of Campaign Operations
Alex oversees campaign execution, customer success, and athlete support operations at YOKE. An Auburn University and Kennesaw State graduate, he ensures every brand campaign runs smoothly and delivers results for both athletes and partners.
Ready to Partner With Us?
Reach out to learn how NIL Club can help your brand connect with 650,000+ student-athletes.
Start a Conversation