ATLANTA, Oct. 8, 2025 — NIL Club, the leading platform connecting brands with college student-athletes, announced today its integration with Impact.com, one of the world's largest partnership management platforms. The integration enables brands to run performance-based campaigns through NIL Club's network of 650,000+ student-athletes with enterprise-grade tracking and attribution.
In addition to Impact.com, NIL Club has completed integrations with CJ Affiliate and ShareASale, providing brands with flexibility to work through their existing affiliate infrastructure while accessing NIL Club's athlete network.
Seamless Integration for Enterprise Brands
The partnerships remove technical barriers that have historically made college athlete marketing challenging for large brands. Marketing teams can now launch athlete campaigns using the same workflows and tracking systems they use for other partnership channels.
"Enterprise brands have been asking for a way to work with college athletes at scale, with the same accountability they expect from their other marketing channels," said Mick Assaf, co-founder of YOKE. "These integrations give them exactly that. Every click, conversion, and sale is tracked and attributed, just like any other performance marketing program."
Why Brands Are Turning to College Athlete Marketing
College student-athletes offer brands a unique combination of authenticity, reach, and engagement that traditional influencer marketing often lacks. Athletes are trusted figures in their campus communities, friend groups, and social networks. Their recommendations carry significant weight with Gen Z consumers.
NIL Club's performance-based model ensures brands pay only for results. Whether the campaign goal is app downloads, sign-ups, purchases, or in-store visits, brands can run cost-per-action campaigns with full visibility into ROI.
How It Works
Brands using Impact.com, CJ Affiliate, or ShareASale can work with NIL Club to activate campaigns across the athlete network. Athletes browse and accept brand opportunities through the NIL Club app, create authentic content, and earn commissions on every conversion they drive.
The integration handles all tracking, attribution, and payment processing, making it simple for brands to scale athlete partnerships without adding operational complexity.
Compliance Built In
All campaigns on NIL Club are reviewed to ensure compliance with NCAA guidelines and state NIL regulations. This compliance-first approach protects both brands and athletes, ensuring partnerships can proceed with confidence.
For brands interested in exploring college athlete marketing through NIL Club's integrated platform, visit nilclub.com/business.