ATLANTA, Sep. 20, 2025 — NIL Club announced that student-athletes on its platform have collectively earned more than $50 million through fan subscriptions and brand partnerships, marking a significant milestone in the democratization of NIL opportunities.
Unlike traditional NIL deals that primarily benefit high-profile athletes, NIL Club's model enables athletes at all levels to monetize their name, image, and likeness. The platform's fan subscription feature allows athletes to build direct relationships with supporters, while Brand Deals provide access to national marketing campaigns.
"This milestone belongs to the athletes," said Mick Assaf, co-founder of YOKE. "We've always believed that NIL should be accessible to every student-athlete, not just the stars. Seeing $50 million flow directly to athletes proves that model works."
The earnings span athletes across all divisions and sports, with non-revenue sports representing a growing share of total platform activity. NIL Club continues to invest in features that help athletes build sustainable income streams throughout their college careers.