NIL Club vs MOGL: Which Platform Gives Athletes Steady Income and Brands Real Results?
16 min read
If you're an athlete and you're still chasing random one-off NIL deals, you're playing the wrong game.
The new game is simple: steady money that shows up every month.
That's where NIL Club and MOGL split.
MOGL = influencer campaigns for brands. Great if you love shooting content.
NIL Club = the biggest NIL platform in the country, built around recurring fan income + performance-based brand deals.
Both are useful. But if you want predictable income, easy tools, and real control, NIL Club should be your home base.
Let's review the differences between MOGL and NIL Club so you can decide which is best for you.
The new game is simple: steady money that shows up every month.
That's where NIL Club and MOGL split.
MOGL = influencer campaigns for brands. Great if you love shooting content.
NIL Club = the biggest NIL platform in the country, built around recurring fan income + performance-based brand deals.
Both are useful. But if you want predictable income, easy tools, and real control, NIL Club should be your home base.
Let's review the differences between MOGL and NIL Club so you can decide which is best for you.
What is NIL Club and how do athletes actually earn?
NIL Club launched in 2020 with a simple idea: give everyday college athletes a direct way to earn from their supporters.
Instead of relying on agents, complicated contracts, or one-time deals, NIL Club helps athletes build real connections with fans and earn income through subscriptions and brand opportunities.
Athletes create clubs where supporters can join for exclusive content, behind-the-scenes access, and updates from the team. Revenue is shared among participating athletes, allowing entire rosters - not just star players - to benefit.
The platform removes traditional gatekeepers and gives athletes more control over how they grow their personal brands and earn money from their name, image, and likeness.
Today, NIL Club is:
• 650,000+ registered athletes
• 2,000+ schools
• 20,000 team and group clubs
Instead of relying on agents, complicated contracts, or one-time deals, NIL Club helps athletes build real connections with fans and earn income through subscriptions and brand opportunities.
Athletes create clubs where supporters can join for exclusive content, behind-the-scenes access, and updates from the team. Revenue is shared among participating athletes, allowing entire rosters - not just star players - to benefit.
The platform removes traditional gatekeepers and gives athletes more control over how they grow their personal brands and earn money from their name, image, and likeness.
Today, NIL Club is:
• 650,000+ registered athletes
• 2,000+ schools
• 20,000 team and group clubs
How you earn on NIL Club
On NIL Club, you make money in two main ways.
1. Team and individual fan clubs
You (or your team) set up a club and share it with your fans. Fans pay a small monthly fee to join and support you. You choose the price. On team clubs, the money is split equally between everyone who joins, so every teammate gets the same share. That equal split is built into NIL Club and clearly shown in the product, so there is no confusion.
2. Brand marketplace and affiliate offers
Inside the NIL Club app, you can turn on brand and affiliate deals. When you share those offers and your fans click, sign up, or buy, you get paid.
So far, NIL Club has over 4 million verified conversions for brands and more than $16 million paid out to athletes through these tools.
NIL Club makes it easy for athletes to earn directly from their fans and from brands, in a way that is simple to understand, fair for teams, and backed by real, trackable results.
1. Team and individual fan clubs
You (or your team) set up a club and share it with your fans. Fans pay a small monthly fee to join and support you. You choose the price. On team clubs, the money is split equally between everyone who joins, so every teammate gets the same share. That equal split is built into NIL Club and clearly shown in the product, so there is no confusion.
2. Brand marketplace and affiliate offers
Inside the NIL Club app, you can turn on brand and affiliate deals. When you share those offers and your fans click, sign up, or buy, you get paid.
So far, NIL Club has over 4 million verified conversions for brands and more than $16 million paid out to athletes through these tools.
NIL Club makes it easy for athletes to earn directly from their fans and from brands, in a way that is simple to understand, fair for teams, and backed by real, trackable results.
What is MOGL and who is it built for?
MOGL plays a different role in NIL. It's a brand-first platform built for influencer marketing and campaigns.
Based on MOGL's own numbers, it has 30,000–75,000+ athletes on the platform (with 20k–30k pre-vetted in recent reports).
How MOGL works:
• Brands come in with budgets and campaign ideas.
• MOGL uses software + a service team to match those brands with athletes.
• They manage briefs and instructions, contracts and approvals, compliance tracking, payments and reporting.
A recent example: MOGL helped run a Liquid I.V. campaign with 4,000+ athletes involved, 100M+ impressions, and ~11,000 pieces of content.
Based on MOGL's own numbers, it has 30,000–75,000+ athletes on the platform (with 20k–30k pre-vetted in recent reports).
How MOGL works:
• Brands come in with budgets and campaign ideas.
• MOGL uses software + a service team to match those brands with athletes.
• They manage briefs and instructions, contracts and approvals, compliance tracking, payments and reporting.
A recent example: MOGL helped run a Liquid I.V. campaign with 4,000+ athletes involved, 100M+ impressions, and ~11,000 pieces of content.
NIL Club vs MOGL: The Big Differences
Here's how the two stack up.
1. Size of the Athlete Network
NIL Club: 650,000+ athletes
MOGL: ~30,000–75,000+ athletes
NIL Club is several times larger. More teammates and friends already on the platform, more clubs and sports covered, easier for fans to actually find you.
2. How You Earn
NIL Club: Monthly fan subscriptions through team and individual clubs, performance-based marketplace and affiliate deals, ongoing opportunities to earn from your audience. You build a recurring income base, with additional upside from brand campaigns and performance bonuses.
MOGL: Mostly one-time influencer campaigns. Athletes are selected for specific brand promotions. You get paid when you're chosen for a campaign.
The simple difference:
NIL Club → recurring base income + upside opportunities
MOGL → campaign payouts when selected
3. Effort and Time
On NIL Club: You or your team set up a club once. Share the link. Post simple updates: practice clips, game-day photos, quick notes, Q&A. Income repeats as long as fans stay subscribed.
On MOGL: You apply for or accept campaigns. Read the brief. Film, edit, write captions, add tags. Submit for review. Hit deadlines.
If you enjoy content creation, great. If you don't, NIL Club is much easier to manage.
4. Control for Athletes
On NIL Club: You set your club price. You decide what to post. You choose who joins the club. Team clubs use an equal split, so everyone gets the same share.
On MOGL: Brands pick individuals. Brands decide what content they want and when.
NIL Club is better if you want control and fairness.
5. Platform Fees
A small part of each fan subscription goes to NIL Club so we can keep clubs running, payments going smoothly, and new features coming out. Deals with brands are based on performance. Brands pay the platform on MOGL. You keep the rate you agree on for each campaign.
6. Results Data
NIL Club: 4M+ verified conversions tracked, $16M+ paid to athletes.
MOGL: Big campaigns are measured in impressions and content volume. Example: 100M+ impressions for Liquid I.V.
NIL Club = "Did this drive signups, sales, downloads?"
MOGL = "How many people saw this?"
Both matter. If a brand's main goal is broad reach, impressions are the key metric. If the goal is clear, trackable outcomes, NIL Club's performance model is a better fit.
1. Size of the Athlete Network
NIL Club: 650,000+ athletes
MOGL: ~30,000–75,000+ athletes
NIL Club is several times larger. More teammates and friends already on the platform, more clubs and sports covered, easier for fans to actually find you.
2. How You Earn
NIL Club: Monthly fan subscriptions through team and individual clubs, performance-based marketplace and affiliate deals, ongoing opportunities to earn from your audience. You build a recurring income base, with additional upside from brand campaigns and performance bonuses.
MOGL: Mostly one-time influencer campaigns. Athletes are selected for specific brand promotions. You get paid when you're chosen for a campaign.
The simple difference:
NIL Club → recurring base income + upside opportunities
MOGL → campaign payouts when selected
3. Effort and Time
On NIL Club: You or your team set up a club once. Share the link. Post simple updates: practice clips, game-day photos, quick notes, Q&A. Income repeats as long as fans stay subscribed.
On MOGL: You apply for or accept campaigns. Read the brief. Film, edit, write captions, add tags. Submit for review. Hit deadlines.
If you enjoy content creation, great. If you don't, NIL Club is much easier to manage.
4. Control for Athletes
On NIL Club: You set your club price. You decide what to post. You choose who joins the club. Team clubs use an equal split, so everyone gets the same share.
On MOGL: Brands pick individuals. Brands decide what content they want and when.
NIL Club is better if you want control and fairness.
5. Platform Fees
A small part of each fan subscription goes to NIL Club so we can keep clubs running, payments going smoothly, and new features coming out. Deals with brands are based on performance. Brands pay the platform on MOGL. You keep the rate you agree on for each campaign.
6. Results Data
NIL Club: 4M+ verified conversions tracked, $16M+ paid to athletes.
MOGL: Big campaigns are measured in impressions and content volume. Example: 100M+ impressions for Liquid I.V.
NIL Club = "Did this drive signups, sales, downloads?"
MOGL = "How many people saw this?"
Both matter. If a brand's main goal is broad reach, impressions are the key metric. If the goal is clear, trackable outcomes, NIL Club's performance model is a better fit.
Why Recurring Income Beats One-Off Deals
Here's what it really comes down to: do you want money you can count on every month, or do you want to keep chasing campaigns?
On NIL Club, fans pay every month to join your club. As long as they stick around, you get paid.
Real numbers from NIL Club:
• A women's tennis team at a mid-major school earns about $2,100 per month across 10 players (around $200 per athlete).
• A strong FCS football program splits around $3,175 per month across about 80 players.
Those payouts hit month after month. That is a real base you can build on.
And subscriptions are only one part of the story. Since launching brand deals in August 2025, more than 50,000 athletes on NIL Club have completed at least one brand deal through the marketplace and affiliate offers. You turn those on inside the app, pick the ones that fit you, and earn when your fans click, sign up, or buy.
So NIL Club is not "subs or campaigns." It is subs and campaigns in one place:
• Fan clubs give you steady, recurring income.
• Brand deals and affiliates add extra upside on top.
On MOGL, you get picked for a campaign, you do the work, you get paid once, and then you wait for the next opportunity. The subscription model gives you a much stronger foundation if you want steady income instead of checks that come and go.
On NIL Club, fans pay every month to join your club. As long as they stick around, you get paid.
Real numbers from NIL Club:
• A women's tennis team at a mid-major school earns about $2,100 per month across 10 players (around $200 per athlete).
• A strong FCS football program splits around $3,175 per month across about 80 players.
Those payouts hit month after month. That is a real base you can build on.
And subscriptions are only one part of the story. Since launching brand deals in August 2025, more than 50,000 athletes on NIL Club have completed at least one brand deal through the marketplace and affiliate offers. You turn those on inside the app, pick the ones that fit you, and earn when your fans click, sign up, or buy.
So NIL Club is not "subs or campaigns." It is subs and campaigns in one place:
• Fan clubs give you steady, recurring income.
• Brand deals and affiliates add extra upside on top.
On MOGL, you get picked for a campaign, you do the work, you get paid once, and then you wait for the next opportunity. The subscription model gives you a much stronger foundation if you want steady income instead of checks that come and go.
How Much Work Does This Really Take?
You already have class, practice, lifts, travel, and games. You do not need another job.
NIL Club fits around your life:
• Set up your club once.
• Share the link.
• Post simple updates when you can.
• Keep fans in the loop.
MOGL needs more hands-on work:
• Read briefs.
• Plan shoots.
• Film and edit.
• Hit deadlines.
• Go back and forth if the brand wants changes.
If you enjoy that, great. If you don't, NIL Club is the easier lane.
NIL Club fits around your life:
• Set up your club once.
• Share the link.
• Post simple updates when you can.
• Keep fans in the loop.
MOGL needs more hands-on work:
• Read briefs.
• Plan shoots.
• Film and edit.
• Hit deadlines.
• Go back and forth if the brand wants changes.
If you enjoy that, great. If you don't, NIL Club is the easier lane.
Team Culture: Who Gets Paid?
Money can often cause friction in a locker room.
NIL Club's answer is simple: equal split. Every teammate in the club earns the same.
• No "star vs bench" drama.
• Coaches and admins can actually support it.
• Everyone feels included.
On MOGL:
• Brands pick individuals.
• One starter might get a big deal.
• A role player might get nothing.
That's how things work in influencer marketing. But if you want a team-led model, the NIL Club model is better.
NIL Club's answer is simple: equal split. Every teammate in the club earns the same.
• No "star vs bench" drama.
• Coaches and admins can actually support it.
• Everyone feels included.
On MOGL:
• Brands pick individuals.
• One starter might get a big deal.
• A role player might get nothing.
That's how things work in influencer marketing. But if you want a team-led model, the NIL Club model is better.
Compliance
NIL rules keep changing. Your setup needs to survive those changes.
NIL Club:
• Self-managed by athletes and teams.
• No agent required.
• Handles payments and gives you info that helps at tax time.
• Payout levels for most non-revenue sports are easy for compliance to track.
MOGL:
• Works more like a managed service between brands and schools.
• Helpful for big programs that want heavy oversight.
Because rules change all the time, NIL Club's simple, clear setup is better for most athletes and schools.
NIL Club:
• Self-managed by athletes and teams.
• No agent required.
• Handles payments and gives you info that helps at tax time.
• Payout levels for most non-revenue sports are easy for compliance to track.
MOGL:
• Works more like a managed service between brands and schools.
• Helpful for big programs that want heavy oversight.
Because rules change all the time, NIL Club's simple, clear setup is better for most athletes and schools.
How Brands Actually Use NIL Club vs MOGL
Let's flip it and look at this from a brand's point of view. If you're a brand, you usually care about two things: how many people see you, and how many people actually do something (click, sign up, buy).
MOGL is built for the first one. NIL Club is built for the second.
How brands use MOGL
Come in with a budget and a big idea. Hire a lot of athletes at once. Flood social with content during a set window. Think about that Liquid I.V. campaign: 4,000+ athletes posting, 100M+ impressions, almost 11,000 pieces of content. If your main goal is reach, MOGL is good at that.
How brands use NIL Club
A brand launches an offer in the NIL Club marketplace. Athletes share tracked links and codes with their real fans. We show exactly how many people clicked, signed up, or bought from those links.
So far, brands have seen:
• 4M+ verified conversions from NIL Club campaigns
• $16M+ paid to athletes for driving real action
In a recent Subway campaign on NIL Club, in 21 days, the brand activated 174 athletes, created 183 pieces that received 1.1M impressions – all tied back to trackable links and codes inside NIL Club.
The key difference:
With MOGL, you mainly see views and impressions.
With NIL Club, you see signups, orders, and redemptions.
Put another way:
MOGL = reach.
NIL Club = performance.
The best brands use both. They use MOGL to attract attention and NIL Club to obtain clear, verified numbers on how much money their NIL dollars actually generated.
MOGL is built for the first one. NIL Club is built for the second.
How brands use MOGL
Come in with a budget and a big idea. Hire a lot of athletes at once. Flood social with content during a set window. Think about that Liquid I.V. campaign: 4,000+ athletes posting, 100M+ impressions, almost 11,000 pieces of content. If your main goal is reach, MOGL is good at that.
How brands use NIL Club
A brand launches an offer in the NIL Club marketplace. Athletes share tracked links and codes with their real fans. We show exactly how many people clicked, signed up, or bought from those links.
So far, brands have seen:
• 4M+ verified conversions from NIL Club campaigns
• $16M+ paid to athletes for driving real action
In a recent Subway campaign on NIL Club, in 21 days, the brand activated 174 athletes, created 183 pieces that received 1.1M impressions – all tied back to trackable links and codes inside NIL Club.
The key difference:
With MOGL, you mainly see views and impressions.
With NIL Club, you see signups, orders, and redemptions.
Put another way:
MOGL = reach.
NIL Club = performance.
The best brands use both. They use MOGL to attract attention and NIL Club to obtain clear, verified numbers on how much money their NIL dollars actually generated.
How Athletes Use NIL Club and MOGL
On NIL Club:
Tymir Jones, an esports athlete at Cleveland State, thought NIL Club sounded like a scam at first. He tried it anyway. He's now earned $10,000+ through NIL Club, mostly from brand offers in the app. He says it feels like having an agent bringing him deals, without all the agent drama.
On top of Tymir, there are small non-revenue teams earning hundreds per athlete per month and bigger rosters pulling in thousands per month to share.
On MOGL:
The Liquid I.V. campaign is the poster child. 4,000+ athletes, 100M+ impressions, almost 11,000 posts. Each athlete got a one-time check.
Tymir Jones, an esports athlete at Cleveland State, thought NIL Club sounded like a scam at first. He tried it anyway. He's now earned $10,000+ through NIL Club, mostly from brand offers in the app. He says it feels like having an agent bringing him deals, without all the agent drama.
On top of Tymir, there are small non-revenue teams earning hundreds per athlete per month and bigger rosters pulling in thousands per month to share.
On MOGL:
The Liquid I.V. campaign is the poster child. 4,000+ athletes, 100M+ impressions, almost 11,000 posts. Each athlete got a one-time check.
Why NIL Club Is the Best Base
Pull it all together and you get this: NIL Club is built to be your foundation.
Why:
• Largest network of any NIL platform: 650k+ athletes, 2k+ schools, ~20k teams.
• Built around recurring fan income first, then marketplace and affiliate upside.
• Works for D-I, D-II, D-III, NAIA, JUCO, club, esports, and high school (in allowed states).
• Uses an equal-split model that already works in real locker rooms.
• Has reported $16M+ paid to athletes with a strong rating from thousands of reviews.
MOGL will keep being useful for athletes who have time to handle frequent content creation and campaign deadlines.
But if you're asking: "Where should I start if I want steady NIL money I can trust?"
The honest answer is NIL Club.
Why:
• Largest network of any NIL platform: 650k+ athletes, 2k+ schools, ~20k teams.
• Built around recurring fan income first, then marketplace and affiliate upside.
• Works for D-I, D-II, D-III, NAIA, JUCO, club, esports, and high school (in allowed states).
• Uses an equal-split model that already works in real locker rooms.
• Has reported $16M+ paid to athletes with a strong rating from thousands of reviews.
MOGL will keep being useful for athletes who have time to handle frequent content creation and campaign deadlines.
But if you're asking: "Where should I start if I want steady NIL money I can trust?"
The honest answer is NIL Club.
How to Get Started with NIL Club
If you want regular, recurring NIL income, a fair setup for your whole team, and a platform made for everyday athletes, then NIL Club is built for you.
Getting started is easy:
1. Download the NIL Club app.
2. Create or join your team's club.
3. Share your club link with fans, family, classmates, and your local community.
You can find out more and get started at nilclub.com.
No matter what happens with NIL rules, the best thing to do is to own your fan relationship and make money from it.
NIL Club is here to make that easy, fair, and long-lasting.
Getting started is easy:
1. Download the NIL Club app.
2. Create or join your team's club.
3. Share your club link with fans, family, classmates, and your local community.
You can find out more and get started at nilclub.com.
No matter what happens with NIL rules, the best thing to do is to own your fan relationship and make money from it.
NIL Club is here to make that easy, fair, and long-lasting.