Brand requirements

What types of offers does NIL Club accept?

We accept product offers, discounts, cash-back, free product distribution, paid content, and review campaigns. The structure matters less than the fit.

Partners are selected primarily on brand fit and on expected earnings per click for both sides. We prioritize high-quality partners and give preference to established brands.

How are offers ranked inside the app?

Offers are sorted by earnings per click. Performance-based pricing is not the obstacle, and cost-per-action structures do well here. What rarely rises to the top is a low single-digit commission or a run-of-the-mill cash-back rate, because it produces a lower earnings per click than the other offers competing for the same placement.

Placement is competitive. Only a limited number of offers are displayed at any given time, so an offer earns its position against everything else running.

What volume should a brand be prepared to handle?

Partners should be ready to handle 1,000 or more leads, conversions, or purchases per week.

There is no minimum spend and no minimum commission. That said, an offer paying under 20% needs exceptional brand fit to earn a place in the app.

Is there a flat fee, setup fee, or retainer?

No. We never charge setup fees or flat fees, and no flat commitment is required to work with us.

Every opportunity is assessed on fit for the app.

How long does it take to go from contract to a live campaign?

Brands already running on Impact or CJ can be live within 24 hours of coming to terms.

What does the onboarding process look like?

Five steps, in order:

1. We mutually agree to contract terms.
2. We connect on the agreed terms via an affiliate platform. Impact or CJ preferred.
3. We run a test conversion.
4. We build the deal and send you a mock-up for approval.
5. We send the deal live.

Which categories are excluded?

We cannot work with anything prohibited by the NCAA, or anything with no logical relevance to an audience under the age of 25.

Prohibited categories include alcohol, tobacco, firearms, and gambling. Irrelevant categories include home insurance, mortgage products, and will or estate planning.

What is the sport and school breakdown?

Every sport, and every college and university with athletics in the United States.

More than half of all US college athletes use the app. Once a group is that size it simply looks like college athletes aged 18 to 24, with no particular socioeconomic, geographic, or demographic background overrepresented. You can still target by geography, gender, sport, age, and interest.

Do you skew toward micro or macro athletes?

Both. Follower counts across the platform range from a few hundred to several million.

Because the athlete base is that broad, we can build an audience to fit a given demographic, provided that demographic is under the age of 25.