Hardee's ran a fully managed athlete content program on TikTok and Instagram. We sourced 600 athletes, refined that to 200 through the brand's marketing and legal review, and delivered 126 posting athletes against a requirement of 125.
Every post cleared brand guidelines before it went live.
Reach
Likes, comments, shares
Engagement rate
125 required
Depth from video, reach from stories.
A screened roster built for both depth and reach.
We sourced 600athletes and refined that to 200 through the brand's marketing and legal review.
126 athletes posted against a requirement of 125, cross-posting to TikTok, IG Reels and Stories.
Every post ran through Hardee's brand guidelines and was approved before publishing, the same white-glove process behind NIL Club's managed content campaigns.
Hardee's needed a content program that could scale nationally without losing control of the brand. NIL Club recruited, briefed, and approved every athlete post, turning 126 athletes into 129 pieces of approved content.
Total Views
Across TikTok and Instagram
Explore fully managed campaigns where every post is approved before it publishes. 2.3M views and a 7.83% IG Reels engagement rate show what brand control at scale looks like.