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Get Reviews

Verified reviews and UGC from athletes.
99%
of product sent comes back as a review, against a 62% industry benchmark

Turn athletes into your best advocates. We connect your brand with targeted athletes who buy directly from your storefront and deliver rich photo and video UGC straight to your review section, boosting your verified purchase metrics. Our streamlined process ensures exceptional engagement, driving an unmatched 99% review completion rate.

Reviews are what unlock shelves

Reviews sell your product everywhere

Review volume moves rankings on Amazon and Walmart, clears thresholds for new SKUs, and gives your sales team the social proof that wins shelf placement at retail line reviews. Every review is a verified purchase from a real customer, with real photos and video inside it.

Nothing you send goes to waste

The offer goes out to the network and athletes opt in, so everyone who takes it already wants your product. Reimbursement follows the verified review, which is why 99% of the product sent comes back as a review with real photos and video in it. Traditional seeding ships product and hopes. Here the conversion rate from product shipped to review published is close to one for one, tracked from kickoff to completion.

Every review multiplies

Run Bazaarvoice or PowerReviews and each review syndicates across 2,000+ retailer sites. Search engines and AI assistants both count them.

A real review deal as the athlete sees it: buy it, review it, get it free.

How it works

1

We pick the athletes

No creator marketplaces to sort through. We match athletes to your product and your audience.

2

They buy your product as verified customers

Purchases run through your store via tracked links with normal fulfillment. You are acquiring a real buyer who experiences your brand journey and can turn into a repeat customer.

3

Reviews and UGC land, you reimburse

Verified reviews land on Amazon, your site, or syndicated across the retail network. The UGC lives inside the review itself: real photos and video from a verified customer, right where shoppers decide. You reimburse the product plus our fee.

Reimbursement-based. You pay for delivered reviews.

  • Athletes buy your product and are reimbursed after the verified review is live; you cover the product plus our fee.
  • Typical seeding programs deliver a post from 62% of the product they send. We deliver 99%.
  • Reviews syndicate across 2,000+ retailer sites if you run Bazaarvoice or PowerReviews, so one campaign works everywhere your product is sold.
9 in 10
consumers check reviews before buying
+153%
conversion lift with 101 to 250 reviews vs none
2,000+
retailer sites reviews syndicate across
71%
of brands already use product seeding

This is your solution if…

  • You are launching a product or pitching retail buyers
  • You need review volume and authentic UGC more than raw reach
  • Your product ships, so athletes can buy it and use it

Not your solution?

If you sell software or services athletes cannot buy and review, gifting makes no sense for you. Market to athletes directly or reach their fans instead.

See all partnership models

Traditional seeding vs NIL Club

Traditional seeding sends product with no obligation to post. Reimbursement here follows the verified review, so the product converts.

Product that becomes content
Industry
62%
NIL Club
99%
Obligation to post
Industry
None
NIL Club
Reimbursement follows the review
Photo or video inside the review
Industry
Optional
NIL Club
Every review

Industry seeding post rate from Seeding Ops 2026 influencer marketing statistics.

Sound like your solution?

Fifteen minutes. We will tell you honestly whether this model fits your brand.