NIL MarketingTHE EVIDENCE

SoFi achieved 49,000+ new accounts. A 59% account funding rate from verified student-athletes.

Legacy paid social delivers 12.4% funding rates. Industry-standard is 35%. Most sign-ups never complete onboarding.

Verified athletes become real customers with real deposits at a 59% funding rate, 4.8x the legacy baseline. They are also in college, so you are opening accounts at the very start of their financial lives. Primary banking is the stickiest relationship in consumer finance, and these customers hold it through their first paycheck, first car, and first mortgage.

Upside counts a completed app signup as a conversion, with no purchase required, which makes it the lowest-friction offer an athlete can pass along. 13,247 athletes signed up.

Cash-back apps live or die on install volume, and paid install campaigns buy users who never open the app twice.

We paired our student athletes with Upside, an app that makes sense for them, and incentivized them to experience the app beyond just downloading it. 53% of clicks finished signup, and 31.2% of those went on to actually use it.

Tempo Meals put a meal-delivery subscription in front of athletes who cook for themselves between practices, producing 3,486 paying subscribers and an estimated $1.33M in added LTV.

Meal subscriptions are a considered purchase with a real monthly commitment, so awareness alone does not move them. The category converts on trust, not reach.

Tempo Meals is a logical fit for college students. Over 3,400 signed up for new subscriptions. Because the product is a subscription, modeling that cohort forward puts estimated added LTV near $1.33M -- not revenue collected to date.