NIL MarketingTHE EVIDENCE
Verified performance data from real campaigns. 650,000+ athlete network. Zero wasted spend.
Context
Subway sought to drive brand awareness and in-store traffic among Gen Z consumers through authentic athlete-generated content.
The Challenge
Traditional advertising feels inauthentic to Gen Z. Subway needed peer-driven content that would actually resonate on social media.
The Move
Partnered with 150+ Gen Z athletes who created 183 unique pieces of content in Subway restaurants, showcasing their genuine experiences and favorite orders.
Platform breakdown
Engagement rate and share of views by channel
🏆 3.7× industry (ind. 2.5%)
🏆 15.6× industry (ind. 0.5%)
🏆 10.2× industry (ind. 0.6%)
Industry benchmarks: Socialinsider 2025 Social Media Benchmarks
Content performance
Output and engagement
Athlete Content Library
Click any video to explore the full collection
Why This Matters
Athlete-created content outperformed paid ads by generating organic virality and authentic peer-to-peer recommendations that drove measurable in-store traffic. 100% Ad-Blocker Immune.
View Full Case Study
SoFi achieved 13K funded accounts from 23.8K account creations. A 55% account funding rate from verified student-athletes.
Legacy paid social delivers 12.4% funding rates. Industry-standard is 35%. Most sign-ups never complete onboarding.
Verified athletes become real customers with real deposits. 55% funding rate—4.4x the legacy baseline.
Athletes referred peers to a leading crypto exchange, driving 888 funded accounts from 1,634 signups—a 54.3% signup-to-funded rate.
Cold traffic from paid social converts at just 12% for crypto. Trust barriers make first deposits rare.
Peer-to-peer referrals broke through skepticism. When a teammate recommends a platform, hesitation drops—conversions soar.
Amazon Prime Student acquired 17.4K new student sign-ups with $258K in transaction volume.
Legacy paid social wastes 42% of spend on bots and algorithm fatigue. Traditional digital marketing yielded low conversion quality.
NIL Club athletes are high-intent users who trust the platform. That trust transfers to vetted brand offers—turning athletes into loyal customers.
Peer-to-peer performance achieved 63.8% funding rate—2,564 funded accounts from 4,020 users. Peer-to-peer referrals ensure brand trust.
Standard paid social delivers 12.4% funding rates with significant waste. Most sign-ups never complete onboarding.
Leverage peer-driven trust to achieve 63.8% funding rate—5.1x better than paid social baseline.
Coinbase required high-capital users. NIL Club delivered 4,118 verified depositors with $200+ minimum deposits.
Standard paid social wastes significant budget on low-quality traffic. Most accounts remain unfunded or below threshold.
Tap into NIL Club's uniquely high-intent user base. Athletes already trust the app—that trust transfers directly to vetted brand offers.
650,000+ Verified Athlete Users
Nationwide coverage across all 50 states.
50
States Covered
~5%
Of All College Students
1,900+
Colleges
Author your own legacy.
Join 100+ brands reaching 650,000+ verified athlete users today.